ABOUT US

It's not just a business, it's a behavior

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Brewed Behavior was founded to offer comprehensive product-quality and business support to all segments of the coffee industry. Our approach to consulting involves changing behaviors through education in addition to providing strategy and solutions at every touch point. We work primarily with coffee roasters and producing countries to improve their internal operations.

MEET THE TEAM

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Tracy Allen

CEO and Founder

Tracy works primarily with coffee roasters and coffee producers to improve their quality and outreach. His approach to coffee consulting involves changing behaviors through education and providing strategy and growth solutions at every touch point.

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Phuong Tran

Director of Coffee Education

Phuong is a leading expert in training, coaching and mentoring of the barista artisanship. She enjoys sharing her coffee and espresso expertise and working with baristas and coffee shop owners on the finer points of preparing the ultimate beverage, all while creating a new standard for career development in the specialty coffee industry.