Phuong Tran

Director of Coffee Education

Phuong is a leading expert in training, coaching and mentoring of the barista artisanship. She is the 2005 United States Barista Champion and the owner of Lava Java, a specialty café known in the United States and around the world for excellence and quality in barista training and beverage preparation.

Phuong enjoys sharing her coffee and espresso expertise toward creating a new standard for career development in the specialty coffee industry. As director of coffee education at Brewed Behavior, she trains baristas and coffee shop owners in the finer points of preparing the ultimate coffee beverage.


Lava Java Ridgefield, WA


Zoka Coffee Roaster & Tea Company Seattle, WA

Head Trainer

Awards and Certifications

United Stated Barista Champion 2005

Professional Bio

Phuong is a Licensed Q-Grader, a SCAA credentialed lead instructor for Skill Building Workshops and BGA Certification Courses, a certified USBC Head Judge, and has served on the Executive Council of the Barista Guild of America. She has written for major trade magazines including Barista Magazine and Fresh Cup.

Phuong is from the Pacific Northwest and feels blessed live in an area where she can drink many amazing coffees and espressos—from Seattle to Portland—on a daily basis. She loves to cook, eat, fish and ski—and eat some more. But coffee and espresso hold a special place in her heart and keep her traveling the world to cultivate her passion.

How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.

Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.