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Global Coffee Quality Research Initiative – Q & A

1.     What is the GCQRI? The Global Coffee Quality Research Initiative is an industry funded non-profit created to support research to improve, grow, and protect the supply of high quality washed Arabica coffee. 2.     Why do we need the GCQRI? The long-term supply and availability of high quality, washed Arabica coffee is seriously challenged and […]

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Consumer Behavior for the Holidays.

With unemployment hovering around 10% in the U.S. there’s a good chance that consumers will be more focused on paying down debt and looking for deep discounts on the items/ gifts they have to buy. Interestingly, the largest retailer in the world is offering free shipping on select items through the 20th of December. They […]

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Congratulations; Dogwood Coffee Co.- Minneapolis

Dogwood brews a cutting edge cup of coffee. Serious coffee drinkers need to know about Dogwood Coffee Co., the fanatical new coffee bar in Calhoun Square. By Rick Nelson- Minneapolis Star Tribune November 10, 2010 Anyone who has stood in line for a coffee at Rustica knows the drill; that operation, formerly known as Bull […]

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Coffee Yields Cut By Acidic Soil.

DAILY NATION-AFRICA A farmer inspects her coffee plants. Photo/FILE By NATION CORRESPONDENT Posted Monday, November 8 2010 at 20:31 Highly acidic soils and climate change are contributing greatly to low production of coffee in the country. Coffee Research Foundation (CRF) says the continued use of inorganic fertilisers for many years has made the soils acidic and this has greatly affected […]

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Cafe’ Culture Magazine- Spotlight on Tracy Allen

Written by Jill Adams Tracy Allen is relaxed as we talk in the café at the hotel where he is staying. It is his last night in Melbourne on his first trip to Australia. It is 5.00pm and noisy. Every one is drinking beer, ‘a missed opportunity’, he observes, as there is an espresso machine […]

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Brewed Behavior at Coffee Fest Seattle

Brewed Behavior will be exhibiting at Coffee Fest Seattle October 29-31. Washington State Convention and Trade Center—-Booth 224 Tracy will be presenting the following lectures. Friday; “Unique Value Proposals for Roasters”.    Room 303   9-10 am Sunday; “Global Trends in Coffee Consumption”.    Room 302  9-10 am *These lectures are now exclusively offered at Coffee Fest, […]

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Q Grader & SCAA Advanced Cupping Course-Coming to Los Angeles Area

Tracy Allen Founder, CEO of Brewed Behavior  will be instructing the Coffee Quality Institute (CQI) Q Grader and Specialty Coffee Association of America (SCAA) Advance Cupping Course at the Specialty Coffee Association of America Lab in Long Beach, CA. Dates; November 29th through December 3rd 2010. To Register; Click Here. About the Q Grader Program […]

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Barista Mag- Cashbox “Retaining Staff”

“The things that motivate people and make them feel rewarded can, in some ways, be broken down by the generation in which they were born.” Tracy Allen

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Tracy Allen Slated to Speak at the Middle East Coffee & Tea Convention in Dubai.

Tracy Allen Slated to Speak at the Middle East Coffee & Tea Convention in Dubai.

Allen to return for a second year to join a renowned panel of industry experts who will present at the annual convention.

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Espresso Trend

When surveyed US consumers over 18 replied;

25% drank espresso based beverages on a past week basis week while only 7% on a past day basis.

-NCA 2010

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