Tag Archives: training

January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space is limited. I hope to see some new faces, and some that I saw at […]

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It Was A Coffee Quality Revolution at Nuova Simonelli

I just spent a few days at Nuova Simonelli headquarters, outside Ancona, for the their Coffee Quality Revolution event. I was there to give a talk on how coffee quality affects profit from all industry standpoints. VST Inc.’s Vince Fedele and Dr. Sauro Vittor from Camarino University were also among the speakers. Attendees were from […]

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Video: Q Grader Training in Melbourne, Australia

Students begin to gain practical experience using the SCAA cupping form and cupping protocols.

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Australia

Thanks to  Jill Adams Director of The Coffee Academy in Melbourne, I was recently invited to conduct a series of workshops in Australia. The first workshop took place near Brisbane on the Gold Coast, 14 students, 4 roasters and a week of roasting, coupled with cupping and green grading aspects to bring it all together.The […]

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Cupper Training in Rwanda

August 17th, it was back in the air after a nice “summer” break at home while waiting on a new passport. I flew KC to Detroit, (2 hours) then Detroit to Amsterdam (8 hours), Amsterdam to Nairobi (8 hours) and Nairobi to Kigali (1 hour). Once I arrived it was late the 18th and time […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


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