Tag Archives: specialty coffee

Q Grader Certification Course in Italy

It was another great week of cupping and grading coffee in Ancona, at Nuova Simonelli headquarters. Giovanni Fucili was kind enough to share the above images and video clips from the Q Grader Certification training class.  

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Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

For Immediate Release: It is estimated that 1.4 billion cups of coffee are consumed around the world on an average day. Add to that the growing economy of China, a traditional tea market with an expanding global appetite for coffee, and the world is about to become highly caffeinated. This is the hope of two […]

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January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space is limited. I hope to see some new faces, and some that I saw at […]

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It Was A Coffee Quality Revolution at Nuova Simonelli

I just spent a few days at Nuova Simonelli headquarters, outside Ancona, for the their Coffee Quality Revolution event. I was there to give a talk on how coffee quality affects profit from all industry standpoints. VST Inc.’s Vince Fedele and Dr. Sauro Vittor from Camarino University were also among the speakers. Attendees were from […]

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Ramacafe-Micro Lots and Micro Relationships

RAMACAFE, August 28-31, 2011 Managua, Nicaragua Featured Presentation: “Micro Lots and Micro Relationships” More and more roasters are making conscious decisions to travel to coffee growing countries, being away from their shops at a time when profits are more difficult to achieve. This is done in hopes of seeking exclusive buying relationships with coffee growers, customized […]

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World Barista Competition 2011 Bogota: Live Feed

Watch as the best Baristas from around the world compete for the World Barista Champion title.

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Success and Coffee Culture

Culture Defined: An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning. The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group. From the above definitions one may then extract that a control group would benefit by coming together […]

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Cupping Micro-Lots

For the third day in Houston, Brewed Behavior clients and friends met producers and cup coffees together.

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Video: Ethiopia Coffee Quality

Check out this video of wonderful, hard-working ladies sorting coffees, shot on my last visit to Harrar. As many of you know, we have been committed to improving links in the value chain in Ethiopia for years. After the intervention of the ECX and later DST, some of our clients and colleagues have voiced what […]

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Coffee Yields Cut By Acidic Soil.

DAILY NATION-AFRICA A farmer inspects her coffee plants. Photo/FILE By NATION CORRESPONDENT Posted Monday, November 8 2010 at 20:31 Highly acidic soils and climate change are contributing greatly to low production of coffee in the country. Coffee Research Foundation (CRF) says the continued use of inorganic fertilisers for many years has made the soils acidic and this has greatly affected […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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