Tag Archives: SCAA

January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space is limited. I hope to see some new faces, and some that I saw at […]

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Ethiopia May Ban Coffee Exporters Caught Hoarding, Defaulting on Contracts

Watch this little video.

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Video: Intro to Cupping in Melbourne, Australia

A three day course at Small Batch Roasters to introduce new cuppers to protocol, cupping forms, and basic characteristic differentiation.

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Cupping Micro-Lots

For the third day in Houston, Brewed Behavior clients and friends met producers and cup coffees together.

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Video: Celebration of Costa Rica Coffees

Francisco Mena of Exclusive Coffees presents a table Costa Rica micro-lot coffees to Brewed Behavior clients.

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Roaster Install in Minneapolis

[vimeo http://vimeo.com/22396647] R & R Machine Movers set up an after burner, chaff collector and roaster in their new home. This G25 set up will soon be in operation at Dogwood Coffee. More footage to follow of the roaster itself.

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Coffee Nursery in Brazil

Coffee seedlings patiently waiting their turn to be permanently planted. Proper care and nourishment in this state is impertinent to the future success of the plant.

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Barista Magazine Cashbox Column: Health Insurance

Navigate the New Health Insurance Laws While Keeping Your Valuable Employees As seen in Barista Magazine By Tracy Allen On a typical day, Tom Baker dials in his grinder and espresso machine, pulls shots of sweet espresso, steams milk and happily serves Blue Bottle Coffee to the people of San Francisco. He answers questions about […]

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Video: Coffee Cupper’s Certification

After a long week of lectures and practical exams related to coffee. The students’ final act is the General Knowledge Exam comprised of 100 question related to growing, processing, contracts, roasting, grinding, cupping and grading.

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Video: Coffee Cupping Class – The Pour

An often overlooked essential to proper coffee cupping, is in preparation of the cups. Here you see students pouring the water over the ground coffee. Seems simple, but every step (selection, dosing, grinding, water temp, pouring, etc.) up to this point must be well mapped in order for proper extraction to occur.

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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