Tag Archives: cupping

January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space is limited. I hope to see some new faces, and some that I saw at […]

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Video: Intro to Cupping in Melbourne, Australia

A three day course at Small Batch Roasters to introduce new cuppers to protocol, cupping forms, and basic characteristic differentiation.

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Cupping Micro-Lots

For the third day in Houston, Brewed Behavior clients and friends met producers and cup coffees together.

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Video: Coffee Cupper’s Certification

After a long week of lectures and practical exams related to coffee. The students’ final act is the General Knowledge Exam comprised of 100 question related to growing, processing, contracts, roasting, grinding, cupping and grading.

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Video: Coffee Cupping Class – The Pour

An often overlooked essential to proper coffee cupping, is in preparation of the cups. Here you see students pouring the water over the ground coffee. Seems simple, but every step (selection, dosing, grinding, water temp, pouring, etc.) up to this point must be well mapped in order for proper extraction to occur.

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Q Grader & SCAA Advanced Cupping Course-Coming to Los Angeles Area

Tracy Allen Founder, CEO of Brewed Behavior  will be instructing the Coffee Quality Institute (CQI) Q Grader and Specialty Coffee Association of America (SCAA) Advance Cupping Course at the Specialty Coffee Association of America Lab in Long Beach, CA. Dates; November 29th through December 3rd 2010. To Register; Click Here. About the Q Grader Program […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

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