Tag Archives: CQI

January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space is limited. I hope to see some new faces, and some that I saw at […]

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Science of Roast vs. Flavor Wheel

Some clarity of roast science and how it is most commonly associated with the flavor wheel.

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Barista Magazine Cashbox Column: Health Insurance

Navigate the New Health Insurance Laws While Keeping Your Valuable Employees As seen in Barista Magazine By Tracy Allen On a typical day, Tom Baker dials in his grinder and espresso machine, pulls shots of sweet espresso, steams milk and happily serves Blue Bottle Coffee to the people of San Francisco. He answers questions about […]

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Video: Coffee Cupper’s Certification

After a long week of lectures and practical exams related to coffee. The students’ final act is the General Knowledge Exam comprised of 100 question related to growing, processing, contracts, roasting, grinding, cupping and grading.

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Video: Coffee Cupping Class – The Pour

An often overlooked essential to proper coffee cupping, is in preparation of the cups. Here you see students pouring the water over the ground coffee. Seems simple, but every step (selection, dosing, grinding, water temp, pouring, etc.) up to this point must be well mapped in order for proper extraction to occur.

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Video: Coffee Training – Long Beach, CA

Triangulation is done under red lights in order to minimize visual bias during the exam. 6 sets of 3 coffees are presented. Students must choose which coffee is not like the other two in each set by using the senses of smell and taste only.  

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Global Coffee Quality Research Initiative – Q & A

1.     What is the GCQRI? The Global Coffee Quality Research Initiative is an industry funded non-profit created to support research to improve, grow, and protect the supply of high quality washed Arabica coffee. 2.     Why do we need the GCQRI? The long-term supply and availability of high quality, washed Arabica coffee is seriously challenged and […]

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Brewed Behavior at Coffee Fest Seattle

Brewed Behavior will be exhibiting at Coffee Fest Seattle October 29-31. Washington State Convention and Trade Center—-Booth 224 Tracy will be presenting the following lectures. Friday; “Unique Value Proposals for Roasters”.    Room 303   9-10 am Sunday; “Global Trends in Coffee Consumption”.    Room 302  9-10 am *These lectures are now exclusively offered at Coffee Fest, […]

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Q Grader & SCAA Advanced Cupping Course-Coming to Los Angeles Area

Tracy Allen Founder, CEO of Brewed Behavior  will be instructing the Coffee Quality Institute (CQI) Q Grader and Specialty Coffee Association of America (SCAA) Advance Cupping Course at the Specialty Coffee Association of America Lab in Long Beach, CA. Dates; November 29th through December 3rd 2010. To Register; Click Here. About the Q Grader Program […]

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Tracy Allen Slated to Speak at the Middle East Coffee & Tea Convention in Dubai.

Tracy Allen Slated to Speak at the Middle East Coffee & Tea Convention in Dubai.

Allen to return for a second year to join a renowned panel of industry experts who will present at the annual convention.

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


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