Tag Archives: Coffee

Barista Magazine Article: Want to Own Your Own Coffee Business?

You’ll need to do some homework. (But you knew that, right?) There are a lot of people in coffee who’d like to make their own business a reality. A trend is bubbling up, one that might lead to more roaster-retailers opening in both hot and untapped cities in the years ahead—that is if potential business […]

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Video: Direct Trade Coffee in Ethiopia

Beautiful video on direct trade coffee in Ethiopia by one of our partners at origin. They call their efforts “Operation Cherry Red,” which, as you can guess, means smaller lots, and the best coffees that can be grown here. And they’re increasing yields, too.

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Make Great Espresso at Home

Making quality espresso is both an art and a science. It requires great care and consciousness on the part of the operator. When purchasing an espresso machine, look for temperature capabilities around 195-204 degrees Fahrenheit, and pressure capabilities close to 135 psi. For great tasting espresso, use 100% Arabica coffees, roasted for espresso. Espresso requires […]

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Specialty Coffee & China

While working on a project that began in L.A. months ago, we’ve shifted our focus to Beijing. Business model intact, site lease signed, staff hired for buildout, and training sessions have been scheduled. As you probably know, Brewed Behavior doesn’t typically consult at a retail level; we stick to our strengths in helping roasters and […]

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The Book is Coming… Coffee Story: Ethiopia

Okay so it’s a little late, but aren’t they always. Now slated to be released early July. Honored to contribute to this collaboration of life lessons learned in Ethiopia.

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Video: Health Benefits of Coffee

A quick watch video via The Discovery Channel regarding coffee and health benefits

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New FDA Powers Impact Coffee

The coffee industry should focus on the short-term: devising food safety plans, establishing supply chain management controls, both foreign and domestic, and developing records maintenance and access policies. — National Coffee Association See what this means to you: Read the full story.

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Science of Sample Roasting II

Students in Melbourne work in small groups to identify various stages in roasting process. Including Malliard Reaction, Carmelization and Strecker Degradation. This two day workshop was hosted by Wm Angliss Institute.

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Science of Sample Roasting

After a morning lecture regarding basic chemical make up of green coffee bean, green grading, and chemical reactions during the roasting process. Small groups break out to work to identify various stages of roasting process.

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Success and Coffee Culture

Culture Defined: An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning. The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group. From the above definitions one may then extract that a control group would benefit by coming together […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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