Tag Archives: coffee training

Q Grader Certification Course in Italy

It was another great week of cupping and grading coffee in Ancona, at Nuova Simonelli headquarters. Giovanni Fucili was kind enough to share the above images and video clips from the Q Grader Certification training class.  

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Back in Italy

Every two years Milan gives us HOST, the week-long conference where Europeans flock to see what’s trending in the hospitality industry. Coffee always makes a strong showing (this is Italy, after all), and it’s great to see international producers, importers and coffee roasters all coming together in the land of espresso. I’m here to meet with […]

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Science of Sample Roasting

After a morning lecture regarding basic chemical make up of green coffee bean, green grading, and chemical reactions during the roasting process. Small groups break out to work to identify various stages of roasting process.

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Q Grader Course- Athens, Greece

Tracy Allen Founder and CEO of Brewed Behavior to Instruct Q-Grader Certification and SCAA Cupping Judge course at Cafe Taf in Athens, Greece.

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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