Tag Archives: Brewed Behavior News

Q Grader Certification Course in Italy

Posted on February 17, 2012 by brewedbehavior

It was another great week of cupping and grading coffee in Ancona, at Nuova Simonelli headquarters. Giovanni Fucili was kind enough to share the above images and video clips from the Q Grader Certification training class.  

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Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

Posted on November 28, 2011 by brewedbehavior
Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

For Immediate Release: It is estimated that 1.4 billion cups of coffee are consumed around the world on an average day. Add to that the growing economy of China, a traditional tea market with an expanding global appetite for coffee, and the world is about to become highly caffeinated. This is the hope of two […]

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January 2012: Coffee Quality Control Course In Italy

Posted on November 7, 2011 by brewedbehavior
January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space is limited. I hope to see some new faces, and some that I saw at […]

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It Was A Coffee Quality Revolution at Nuova Simonelli

Posted on November 7, 2011 by brewedbehavior
It Was A Coffee Quality Revolution at Nuova Simonelli

I just spent a few days at Nuova Simonelli headquarters, outside Ancona, for the their Coffee Quality Revolution event. I was there to give a talk on how coffee quality affects profit from all industry standpoints. VST Inc.’s Vince Fedele and Dr. Sauro Vittor from Camarino University were also among the speakers. Attendees were from […]

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Specialty Coffee & China

Posted on August 22, 2011 by Tracy Allen
Specialty Coffee & China

While working on a project that began in L.A. months ago, we’ve shifted our focus to Beijing. Business model intact, site lease signed, staff hired for buildout, and training sessions have been scheduled. As you probably know, Brewed Behavior doesn’t typically consult at a retail level; we stick to our strengths in helping roasters and […]

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Ramacafe-Micro Lots and Micro Relationships

Posted on August 3, 2011 by Tracy Allen
Ramacafe-Micro Lots and Micro Relationships

RAMACAFE, August 28-31, 2011 Managua, Nicaragua Featured Presentation: “Micro Lots and Micro Relationships” More and more roasters are making conscious decisions to travel to coffee growing countries, being away from their shops at a time when profits are more difficult to achieve. This is done in hopes of seeking exclusive buying relationships with coffee growers, customized […]

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The Book is Coming… Coffee Story: Ethiopia

Posted on May 28, 2011 by Tracy Allen

Okay so it’s a little late, but aren’t they always. Now slated to be released early July. Honored to contribute to this collaboration of life lessons learned in Ethiopia.

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Video: Health Benefits of Coffee

Posted on May 26, 2011 by Tracy Allen

A quick watch video via The Discovery Channel regarding coffee and health benefits

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New FDA Powers Impact Coffee

Posted on May 17, 2011 by Tracy Allen
New FDA Powers Impact Coffee

The coffee industry should focus on the short-term: devising food safety plans, establishing supply chain management controls, both foreign and domestic, and developing records maintenance and access policies. — National Coffee Association See what this means to you: Read the full story.

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Science of Roast vs. Flavor Wheel

Posted on May 17, 2011 by Tracy Allen
Science of Roast vs. Flavor Wheel

Some clarity of roast science and how it is most commonly associated with the flavor wheel.

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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