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Coffee For Community
For the first time ever, our Founder Tracy Allen, Super Taster, Past-President of the Specialty Coffee Association of America and world renown coffee educator, will host a complete introduction to coffee appreciation. Sure, there will be tasting of amazing coffees but also a look at green coffee, the roasting process and actual tasting “cupping” of […]
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Unification of Specialty Coffee Associations – Stir April 1, 2016
Unification of Specialty Coffee Associations by Jenny Neill April 1, 2016 Tracy Allen, c.e.o of Brewed Behavior and president of the board of directors of the Specialty Coffee Association of America. By Jenny Neill No formal agreement to unify Specialty Coffee Association of America (SCAA) with Specialty Coffee Association of Europe (SCAE) […]
Posted in Coffee Industry News, Press Room
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Italian Barista Team Training with Tracy Allen – KSHB41
Click on title to watch.
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SCAA President and CEO of Brewed Behavior, Tracy Allen, has a new Cashbox article in the latest edition of Barista Magazine.
“Surviving Rent Pressures: Work with Your Landlord, or Pull the Plug?” p.108
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SCAA President and CEO of Brewed Behavior, Tracy Allen, featured in “The Food Issue” of The Kansas City Star.
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SCAA President, Tracy Allen, is thinking BIG! Coffee Talk Magazine – December 2015
The Future of Coffee in 2016 I have the distinct honor to represent the Specialty Coffee Association of America as its president, and the joy- and responsibility- of that office is to help lead the American specialty coffee community into the future. Except, one thing that becomes immediately clear when looking at our membership […]
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“To B or not to B, Getting Certified as a B Corp or Becoming a Legal B Corporation.” Author: Tracy Allen
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How To Say, “You’re Fired”
It’s Not Fun. But Done Right, It Can Be Minimally Painful. Giving an employee the pink slip can be a gut wrenching experience. But when you have a poor performer on your hands, you can’t afford to waste your time or money by keeping them around. To set the tone for the conversation, it is […]
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What’s Your Name Again? Tips for naming—or renaming—your business
Naming a business can be about as nerve wracking as naming a child—maybe more so. There’s no new-business name that can be handed down from an admired grandparent, or a favorite Survivor cast member or pop star to tie your professional identity to. Your business is all you, asking the world to like you […]
Posted in Coffee Retailing, Published Articles
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Guaranteed Returns- Invest in training your staff to see exponential rewards.
I recently heard about a casual conversation between two baristas that, though not particularly surprising, got me thinking. The pair were discussing how their boss doesn’t think training is a good investment, because baristas can just take that training and leave—and go to work for a competitor. Of course, this coffeehouse owner surely provides some […]
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