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Author Archives: brewedbehavior

Barista Magazine Interview With Tracy Allen

For the April/May issue of Barista Magazine, Tracy Allen sat down with editor Sarah Allen for a chat about life, coffee and what’s next: Master Q&A: Tracy Allen—From Barista Roots to Industry Leadership Interview by Sarah Allen In a 2011 census report, the sleepy farming town of Lexington, Mo. counted fewer than 5,000 residents, so […]

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Summer School at Brewed Behavior

Ever wonder what you really know about coffee? From sourcing to roasting, cupping to brewing, Brewed Behavior can help you find out. The summer classes at our Kansas City facility are going to be pretty unique: one-on-one trainings are for anyone, at any level in the coffee industry. Tracy Allen, Phuong Tran and Robbie Britt […]

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Q Grading FAQ

Café Imports in cooperation with Brewed Behavior is offering Q Grader Certification, April 22-26 in Minneapolis. Here’s a great FAQ on the Q and its value: What is “The Q”? CQI’s Q Coffee System locates specialty coffees at origin and helps to improve those that have the potential to meet specialty standards. The effect is […]

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Tracy Allen, Running for SCAA 2nd VP

        The SCAA Board of Directors recently announced the slate of candidates for the 2013 Board of Directors Elections. (As approved by the Nominating Committee.) Brewed Behavior’s Tracy Allen is among the candidates. Deadline to submit your ballot: March 22, 2013.  Check out all of the candidates and more election details here. […]

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Barista Magazine Article: Are You Prepared For The Worst?

Tracy Allen’s latest Cashbox column, as published in the Feb/Mar 2013 issue of Barista Magazine: Don’t lose your business to power outage, fire, earthquake or other disaster. In the months following Hurricane Sandy, an entire region struggled to get back on its feet. The lost lives and razed neighborhoods are the most tragic result of the […]

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Brewed Behavior Welcomes Robbie Britt To The Team

As our new Coffee Educator, Robbie will train our clients on all things coffee, from creating espresso and brewed-coffee menus to teaching roasting classes, to training baristas for competition, to teaching cupping and quality control. Robbie is already known as a passionate coffee-quality pro—as director of training at Zoka, equipment expert at Espresso Parts, and […]

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Barista Magazine Article: Want to Own Your Own Coffee Business?

You’ll need to do some homework. (But you knew that, right?) There are a lot of people in coffee who’d like to make their own business a reality. A trend is bubbling up, one that might lead to more roaster-retailers opening in both hot and untapped cities in the years ahead—that is if potential business […]

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See Brewed Behavior at Coffee Fest & Learn To Build Brand Loyalty

Tracy Allen will be back at Coffee Fest Seattle next month to give a talk on positioning your brand around quality goods and services. Brewed Behavior’s business philosophy centers around setting our clients apart from the competition by building your reputation for sourcing quality goods and providing outstanding service, as well as doing good by […]

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Barista Magazine Article: Is Coffee Origin Travel Part of Your Successful Business Plan?

The most recent “Cashbox” column by Tracy Allen, which appears in the June/July issue of Barista Magazine:  Traveling to the coffee lands requires no small output of time and money. Is it always worth it? And what should you expect from your trip? Tim Wendelboe’s eponymous coffee roastery in Oslo sends him to origin about […]

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Coffee Quality Control: How Are You Getting Yours?

Over the past four years, many of our coffee roaster clients have asked us to help them manage their coffee quality, both green and roasted. They seem to appreciate an outside opinion on their coffee, while also eliminating some of their workload. In the rush to get the best coffees and roast them to perfection, […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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