Single Origin Shots

Author Archives: brewedbehavior

Brewed Behavior Becomes Official U.S. Training Partner of Probat Burns

  – Starting in August, coffee professionals can learn to roast on one of the finest lines of equipment available, from veteran specialty coffee consultancy led by past SCA president –  Kansas City, Mo. (July 12, 2018) – Brewed Behavior and Probat Burns have announced a new milestone in their partnership, with Brewed Behavior’s appointment […]

Posted in Uncategorized | Comments Off on Brewed Behavior Becomes Official U.S. Training Partner of Probat Burns

Barista Magazine Article: To Tip or Not To Tip?

Tracy Allen’s latest Cashbox column, as published in the August/September 2015 issue of Barista Magazine:  To Tip or Not to Tip The emerging U.S. trend toward eliminating tipping while paying baristas a higher hourly wage is gaining traction. Andrew and Amanda Kopplin opened Kopplin’s Coffee in St. Paul, Minnesota eight years ago. As sole owners, they make […]

Posted in Coffee Retailing | Comments Off on Barista Magazine Article: To Tip or Not To Tip?

SCAA Welcomes 2015 Board President, Tracy Allen

FOR IMMEDIATE RELEASE CONTACT Tara Smith for SCAA Phone: (562) 624-4100 Email: [email protected] The Specialty Coffee Association of America (SCAA), a non-profit trade organization and world leader in coffee knowledge development, is pleased to announce the appointment of Tracy Allen, CEO of Brewed Behavior, as the President of the Board of Directors effective May 1, […]

Posted in Brewed Behavior News, Coffee Industry News, Press Releases, Press Room | Comments Off on SCAA Welcomes 2015 Board President, Tracy Allen

Podcast: Brewing a Better Coffee Industry

Tracy Allen recently spoke with Sustainacast’s Mick Dunn about how the coffee industry is being designed to benefit small farmers, small communities and top quality — all while meeting the demands of big consumer brands. (Phew!) You can listen here.    

Posted in Brewed Behavior News, Coffee Growing, Coffee Retailing | Comments Off on Podcast: Brewing a Better Coffee Industry

The Burr Grinder: Eliminating Intimidation

We recently produced a short video to show consumers just how easy it is to use a burr grinder. View it below. Since your customers should be purchasing whole beans to get the best from your coffee, why not share with them the upside — and short learning curve – of grinding it to perfection […]

Posted in Coffee Brewing | Comments Off on The Burr Grinder: Eliminating Intimidation

You Can Have It All At The SCAA Event

As Second Vice President of the SCAA, it’s been my responsibility over the last year to organize the association’s annual conference and tradeshow. My personal invitation to you all is below. It first appeared on January 13, 2015 in the SCAA Chronicle. Under One Roof: Places To Be, Things to Do, People to Meet I am […]

Posted in Calendar of Events, Coffee Industry News | Comments Off on You Can Have It All At The SCAA Event

Brewing a Better Coffee Industry

  Tracy Allen recently spoke with Sustainacast’s Mick Dunn about how the coffee industry is being designed to benefit small farmers, small communities and top quality — all while meeting the demands of big consumer brands. (Phew!) You can listen here:  

Posted in Brewed Behavior News, Coffee Growing, Coffee Retailing, Coffee Roasting | Comments Off on Brewing a Better Coffee Industry

Audio Cafe: Who Is Tracy Allen?

Check out Episode 7 of Audio Cafe, in which Levi Andersen talks with Tracy about giving back to the specialty coffee industry, how the U.S. Barista Championship has evolved and the culture of competition has changed, and so much more.

Posted in Brewed Behavior News, Coffee Industry News | Comments Off on Audio Cafe: Who Is Tracy Allen?

Barista Magazine Article: What’s In A Name

Tracy Allen’s latest Cashbox column, as published in the Oct/Nov 2013 issue of BaristaMagazine: Tips for naming—or renaming—your business. Naming a business can be about as nerve wracking as naming a child—maybe more so. There’s no new-business name that can be handed down from an admired grandparent, or a favorite Survivor cast member or pop star to […]

Posted in Published Articles | Comments Off on Barista Magazine Article: What’s In A Name

Barista Magazine Article: Startup Financing

Tracy Allen’s latest Cashbox column, as published in the June/July 2013 issue of Barista Magazine:  Start-Up Financing: What Are Your Options? Have you ever seen that commercial, with the guy in the smart glasses on the steps of Congress, telling you there’s free money in Washington for the taking if you want to start a business? Well, […]

Posted in Published Articles | Comments Off on Barista Magazine Article: Startup Financing

How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

COPYRIGHT 2011-2017 © BREWED BEHAVIOR | ALL RIGHTS RESERVED