Monthly Archives: November 2015

How To Say, “You’re Fired”

It’s Not Fun. But Done Right, It Can Be Minimally Painful. Giving an employee the pink slip can be a gut wrenching experience. But when you have a poor performer on your hands, you can’t afford to waste your time or money by keeping them around. To set the tone for the conversation, it is […]

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What’s Your Name Again? Tips for naming—or renaming—your business

  Naming a business can be about as nerve wracking as naming a child—maybe more so. There’s no new-business name that can be handed down from an admired grandparent, or a favorite Survivor cast member or pop star to tie your professional identity to. Your business is all you, asking the world to like you […]

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Guaranteed Returns- Invest in training your staff to see exponential rewards.

I recently heard about a casual conversation between two baristas that, though not particularly surprising, got me thinking. The pair were discussing how their boss doesn’t think training is a good investment, because baristas can just take that training and leave—and go to work for a competitor. Of course, this coffeehouse owner surely provides some […]

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It’s all about value: Wholesaling true specialty coffee

The phrase “selling specialty coffee” is often used interchangeably with “being in the wholesale coffee business.” But clearly there is a difference. One that sells specialty coffee sells a value, supports a lifestyle, and improves lives. Whereas others, well they simply offer a commodity based on price, and clearly, that’s not selling specialty making it […]

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Ready to Sell?

You’ve spent countless hours mastering the ins and outs of café ownership. But you’ve probably never sold a business. Skip Colombo opened the Fresh Pot in Portland, Ore., in 1997 with business partner Matt Vinci. Having worked together in a café during college, they discovered a love for coffee and the community around it. “We […]

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Start-Up Financing: What Are Your Options

Have you ever seen that commercial, with the guy in the smart glasses on the steps of Congress, telling you there’s free money in Washington for the taking if you want to start a business? Well, it’s not exactly a lie, but it’s a pipedream. I don’t know everything, but over the last 30 years […]

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Navigate the New Health Insurance Laws While Keeping Your Valuable Employees

  On a typical day, Tom Baker dials in his grinder and espresso machine, pulls shots of sweet espresso, steams milk and happily serves Blue Bottle Coffee to the people of San Francisco. He answers questions about roast profiles and brew methods, and knows many of his customers by name. As a full-time employee, 80 […]

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Rewarding (And Retaining!) Your Staff

Creating a roadmap for your business requires a solid grasp of where you want it to go—and an equally solid handle on reality. In the United States, a lot of people are still anticipating the return of economic “norms” as we once knew them. In speaking with people in my own back yard, it seems […]

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Selling Value.

The phrase “selling specialty coffee” is often used interchangeably with “being in the wholesale coffee business”.  Clearly there is a difference. One that sells specialty coffee sells a value, supports a lifestyle, and improves lives. Whereas others, well they simply offer a commodity based on price, and technically, that’s not selling and it’s best saved […]

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The Economics of Origin

Traveling to the coffee lands requires no small output of time and money. Is it always worth it? And what should you expect from your trip?   Tim Wendelboe’s eponymous coffee roastery in Oslo sends him to origin about a half dozen times a year. While he’s a world away from his roaster and among […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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