The Specialty Coffee Association of America (SCAA), a non-profit trade organization and world leader in coffee knowledge development, is pleased to announce the appointment of Tracy Allen, CEO of Brewed Behavior, as the President of the Board of Directors effective May 1, 2015. Mr. Allen has served multiple offices and fulfilled various leadership roles throughout his 25 years as a SCAA member.
As President of the Board, Mr. Allen will provide strategic leadership for the Association and represent the membership through upholding the vision, setting strategies, overseeing management and ensuring implementation of current projects. “To be elected by your industry colleagues is a tremendous honor and just one more way I can serve this great organization, said Tracy Allen, This role carries a great deal of responsibility as these are pivotal times in the coffee industry. Each link, each relationship, from farmer to final product, are critical to the coffee value chain. I look forward to working through the challenges that lie ahead”, Allen added.