Monthly Archives: February 2013

Q Grading FAQ

Café Imports in cooperation with Brewed Behavior is offering Q Grader Certification, April 22-26 in Minneapolis. Here’s a great FAQ on the Q and its value: What is “The Q”? CQI’s Q Coffee System locates specialty coffees at origin and helps to improve those that have the potential to meet specialty standards. The effect is […]

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Tracy Allen, Running for SCAA 2nd VP

        The SCAA Board of Directors recently announced the slate of candidates for the 2013 Board of Directors Elections. (As approved by the Nominating Committee.) Brewed Behavior’s Tracy Allen is among the candidates. Deadline to submit your ballot: March 22, 2013.  Check out all of the candidates and more election details here. […]

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Barista Magazine Article: Are You Prepared For The Worst?

Tracy Allen’s latest Cashbox column, as published in the Feb/Mar 2013 issue of Barista Magazine: Don’t lose your business to power outage, fire, earthquake or other disaster. In the months following Hurricane Sandy, an entire region struggled to get back on its feet. The lost lives and razed neighborhoods are the most tragic result of the […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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