Monthly Archives: July 2012

Barista Magazine Article: Is Coffee Origin Travel Part of Your Successful Business Plan?

The most recent “Cashbox” column by Tracy Allen, which appears in the June/July issue of Barista Magazine:  Traveling to the coffee lands requires no small output of time and money. Is it always worth it? And what should you expect from your trip? Tim Wendelboe’s eponymous coffee roastery in Oslo sends him to origin about […]

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Coffee Quality Control: How Are You Getting Yours?

Over the past four years, many of our coffee roaster clients have asked us to help them manage their coffee quality, both green and roasted. They seem to appreciate an outside opinion on their coffee, while also eliminating some of their workload. In the rush to get the best coffees and roast them to perfection, […]

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Congratulations, Stefanos!

Brewed Behavior had the honor of training Stefanos Domatiotis for his appearance at the 2012 WBC in Vienna. As many of you have known since April, he placed 5th in the competition, which will give him greater visibility on the global coffee stage. But as the six-time reigning Greek Barista Champion, he was already the […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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