Monthly Archives: December 2011

Coffee Trends According To Zagat

In the specialty coffee industry, it’s our job to know what’s trending: what methods for roasting, brewing and selling coffee will appeal to customers, how to properly represent coffees with roast profiles, etc. Nonetheless, it’s nice to get some validation from mainstream gourmet authority Zagat, which recently put out a list of what it considers […]

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Specialty Coffee Breaks Through in Beijing

Ocean Grounds, our coffee roasting/retailing client in Beijing, recently got a great writeup in a local blog. We were there for their grand opening a few weeks ago, an exciting event that had Beijingers lining up for some beautiful single origin specialty coffees at the drip bar, and for espresso drinks poured with latte art at the […]

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Video: Direct Trade Coffee in Ethiopia

Beautiful video on direct trade coffee in Ethiopia by one of our partners at origin. They call their efforts “Operation Cherry Red,” which, as you can guess, means smaller lots, and the best coffees that can be grown here. And they’re increasing yields, too.

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Make Great Espresso at Home

Making quality espresso is both an art and a science. It requires great care and consciousness on the part of the operator. When purchasing an espresso machine, look for temperature capabilities around 195-204 degrees Fahrenheit, and pressure capabilities close to 135 psi. For great tasting espresso, use 100% Arabica coffees, roasted for espresso. Espresso requires […]

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Where to Find Us

July 2015 Costa Rica Kansas City Los Angeles   August 2015 Kansas City (Q) Indonesia London New York   September 2015 Kansas City Houston Brazil Central America   October 2015 Colombia Costa Rica (Q) Los Angeles Kansas City   November 2015 Kansas City Central America New York Atlanta   December 2015 East Africa Central America […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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