Monthly Archives: November 2011

Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

For Immediate Release: It is estimated that 1.4 billion cups of coffee are consumed around the world on an average day. Add to that the growing economy of China, a traditional tea market with an expanding global appetite for coffee, and the world is about to become highly caffeinated. This is the hope of two […]

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January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space is limited. I hope to see some new faces, and some that I saw at […]

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It Was A Coffee Quality Revolution at Nuova Simonelli

I just spent a few days at Nuova Simonelli headquarters, outside Ancona, for the their Coffee Quality Revolution event. I was there to give a talk on how coffee quality affects profit from all industry standpoints. VST Inc.’s Vince Fedele and Dr. Sauro Vittor from Camarino University were also among the speakers. Attendees were from […]

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