Monthly Archives: June 2011

Press Release: Tracy Allen to Speak at Middle East Coffee & Tea Convention

Tracy Allen, Founder and CEO of Brewed Behavior, will return to Dubai’s annual Middle East Coffee & Tea Convention, to be held at the iconic Meydan Grandstand, November 3-5.

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After The Harvest: Fighting Hunger In The Coffee Lands

Coffee farmers in Chiapas, Mexico greet the rainy months between May and September with a mix of hope and trepidation. Consistent rainfall is vital to their crops, but too much water makes their rural dirt roads impassable. The price of beans and corn goes up, just when income from the coffee harvest is depleted. These are “los meses flacos,” or the thin months, when families make ends meet by eating less, eating cheaper foods, or borrowing against their future.And this is where “After the Harvest: Fighting Hunger in the Coffeelands” begins.

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Video: Starting the Chocolate Gothot 120

Electricians and Marty Curtis get the electrical components to testing stage for a client in Canada.

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Barista Magazine Cashbox Column: Building a Business Plan

A clear plan of action is crucial when starting your business. It helps you pencil out your possibilities for profit, get financing, and determine as best you can if your goals are attainable. But after you’ve been making killer cappuccinos and stocking fresh pastries for a few years—or 10—your business plan is probably collecting dust in a drawer, or buried deep in your hard drive. If you can find it.

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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