Single Origin Shots

Allen to Speak at Coffee Fest.

“Structured Selling for Specialty Coffee Roasters”

February 20th, 2011

Chicago, IL

Reviewing 2010 sales reports and see value in a proven specialty coffee specific coffee sales strategy?  Very few of your competitors have them, this could be your chance to distance yourself.

Begin with properly identifying and qualifying a target demographic for your sales strategy, Allen’s 5- point sales approach will instill a sales call that is driven by consumer behavior, and key to building long-term relationships.

Specialty coffee consultant Tracy Allen Founder & CEO of Brewed Behavior shares his secrets to success with Coffee Fest guests for the first time ever. Allens’ sales history includes the likes of Proctor & Gamble and Zoka Coffee Roaster & Tea Company speak for themselves. As a result Allen is only the 6 recipient of the Mose L. Drachman Award for Outstanding Sales and Service by the Specialty Coffee Association of America (SCAA).

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