“Structured Selling for Specialty Coffee Roasters”
February 20th, 2011
Reviewing 2010 sales reports and see value in a proven specialty coffee specific coffee sales strategy? Very few of your competitors have them, this could be your chance to distance yourself.
Begin with properly identifying and qualifying a target demographic for your sales strategy, Allen’s 5- point sales approach will instill a sales call that is driven by consumer behavior, and key to building long-term relationships.
Specialty coffee consultant Tracy Allen Founder & CEO of Brewed Behavior shares his secrets to success with Coffee Fest guests for the first time ever. Allens’ sales history includes the likes of Proctor & Gamble and Zoka Coffee Roaster & Tea Company speak for themselves. As a result Allen is only the 6 recipient of the Mose L. Drachman Award for Outstanding Sales and Service by the Specialty Coffee Association of America (SCAA).