Monthly Archives: September 2010

Tracy Allen Slated to Speak at the Middle East Coffee & Tea Convention in Dubai.

Tracy Allen Slated to Speak at the Middle East Coffee & Tea Convention in Dubai.

Allen to return for a second year to join a renowned panel of industry experts who will present at the annual convention.

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Espresso Trend

When surveyed US consumers over 18 replied;

25% drank espresso based beverages on a past week basis week while only 7% on a past day basis.

-NCA 2010

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“Seasoning” a new roaster.

Seasoning a new roaster to decrease effects of inconsistencies in the steel drum.

Also known as “patina”.

This method (though controversial) is proven to produce a move even roast.

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Brewed Behavior to Offer Q-Grader Certification and SCAA Cupping Judge Course in Los Angeles Area.

At the backbone of the Q Grading System are Licensed Q Graders, professional cuppers accredited by the Coffee Quality Institute. These Q Graders must pass a rigorous three-day exam to earn their certification, comprising of 22 sections on coffee related subjects, such as green grading, roast identification, coffee cupping, sensory skills and sensory triangulation. There are currently over 800 Licensed Q Graders worldwide.

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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