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Barista Magazine Launches “Cashbox: Straight Up Coffee Business” Column.

“Barista Magazine welcomes Tracy Allen, CEO of the international coffee consulting firm, Brewed Behavior, as our regular business columnist.”

“Tracy’s article, “The Future of Coffee Retailing in a Shaky Economy,” (April/May 2010) garnered such a positive response from readers, that we asked Tracy to write for Barista Magazine on a regular basis. His column, “Cashbox: Straight Up Coffee Business,” will begin in the June/July issue.

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