“Barista Magazine welcomes Tracy Allen, CEO of the international coffee consulting firm, Brewed Behavior, as our regular business columnist.”
“Tracy’s article, “The Future of Coffee Retailing in a Shaky Economy,” (April/May 2010) garnered such a positive response from readers, that we asked Tracy to write for Barista Magazine on a regular basis. His column, “Cashbox: Straight Up Coffee Business,” will begin in the June/July issue.