Single Origin Shots

Allen Slated to Speak at Coffeefest Minneapolis.

Coffeefest Minneapolis 2010- Press Release

Tracy Allen CEO & founder of Brewed Behavior will  present the following workshop designed specifically for wholesale coffee roasters.

Unique Value Propositions for Roasters

June 4th at 9:15 a.m.

Ever wonder why you invest so much of your resources into marketing your business,  only to find that your return on in investment is much less than expected? This workshop will guide you though defining or redefining your Unique Value Proposal (UVP). Simply stated, your UVP is what sets your business apart from your competitors. With a clear understanding of your points of difference, you will be ready to present your business to potential customers for life.

This class is instructed by proven coffee strategist Tracy Allen, CEO and founder of Brewed Behavior. Allen is only the sixth recipient of the coveted SCAA Mose Drachman Award for Sales & Service.

The mission of Brewed Behavior is to offer comprehensive support to all segments of the coffee industry. Brewed Behavior’s focus is on Consulting, Training and Distribution, providing effective strategies and proven solutions at every touch point. Visit

For more information or to make a reservation contact;

Lee Anne Thibodeaux
Coffee Fest
Educational Programs Manager
425-295-3300 ext 128

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