Monthly Archives: April 2010

Kafenia Rennaissance

In a country historically perceived as a well-oiled machine, there is both pain and uncertainty brought on by the very elected officials that promised to serve and protect the voters. Greece is not only financially broke, but morally as well in the realm of the EU. For such wonderfully warm and friendly people by nature, […]

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Q School Minneapolis August 23rd-27th

For Immediate Release. Tracy Allen of Brewed Behavior will be conducting a Q grading course at Café Imports the week of August 23rd through 27th, 2010. Café Imports is located at; 2140 Energy Park Drive St. Paul, Minnesota 55108-1553 brewedbehavior.com cafeimports.com coffeeinstitute.org Space is limited, to make a reservation or more in formation contact Café […]

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Allen Slated to Speak at Coffeefest Minneapolis.

Coffeefest Minneapolis 2010- Press Release Tracy Allen CEO & founder of Brewed Behavior will  present the following workshop designed specifically for wholesale coffee roasters. Unique Value Propositions for Roasters June 4th at 9:15 a.m. Ever wonder why you invest so much of your resources into marketing your business,  only to find that your return on […]

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The Future of Coffee Retailing.

Check out an article I wrote for this month’s Barista Magazine; Moving Forward in a Shaky Economy. Pages 52-54 Barista Magazine Article-Click Here

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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