Monthly Archives: March 2010

Looking for a small cash injection, they’re out there.

Regardless of your position on President Obama’s new health care plan, here’s something for small business that he must be credited with. The current administration has fired up millions of dollars in federal allocations and incentives for banks to support the quick injections of cash for micro enterprises. To qualify businesses must have 5 employees […]

Posted in Uncategorized | Tagged , , , | Comments Off on Looking for a small cash injection, they’re out there.

The roast of the town

The Melbourne Age Tuesday March 23, 2010 Breanna Tucker meets a man who spills the beans about coffee. A small team of 14 hover around several roasting machines, their brows furrowed in concentration and their eyes alternately on the timer.At 2 minutes they remove a sample to take a deep whiff of the green beans […]

Posted in Uncategorized | Tagged , , , | Comments Off on The roast of the town


Thanks to  Jill Adams Director of The Coffee Academy in Melbourne, I was recently invited to conduct a series of workshops in Australia. The first workshop took place near Brisbane on the Gold Coast, 14 students, 4 roasters and a week of roasting, coupled with cupping and green grading aspects to bring it all together.The […]

Posted in Uncategorized | Tagged , , , | Comments Off on Australia

Ethiopia 2010

Ethiopia, February 15-28, 2010: After much speculation and a plethora of reports on the state of coffee in Ethiopia over the past year, several Brewed Behavior clients, in conjunction with Boot Consulting, set out to survey the facts. Since December 2008, Ethiopian coffee has been sold under the Ethiopian Coffee Exchange (ECX) that was originally […]

Posted in Uncategorized | Tagged | Comments Off on Ethiopia 2010

How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.

Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.