Monthly Archives: November 2009

Tell Them How You Feel.

Milwaukee, WI November 30, 2009 Over the past few days the Thanksgiving holiday has given me time to wind down and ponder the macro. Roasters usually contact Brewed Behavior for a few basic reasons; Start up, Fix up or Shut up. As you might guess few in the U.S. are starting up. However, a trend […]

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November, 16 2009 Little Rock, AR After 4 or 5 prior classes it seems to be catching on, this month’s class is at capacity from as far away as Canada and Australia. They come with hopes to be challenged, and to ultimately validate what they think they know. A full week of testing sensory, olfactory, […]

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UAE Specialty Coffee and Tea Show, Dubai

November 7, 2009 Dubai Arriving in Dubai after a 15 hour direct flight you might think that I would be wiped out. However, thanks to my friend and fitness guru Clay Enos, I fasted and while uncomfortable from the seat time, my body was ready for dinner with friends. Off to the new Atlantis Hotel for […]

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Midwest Regional Barista Competition

October 29-31, 2009 Saint Louis, MO Once again the wonderful people at Kaldi’s Coffee hosted the MWRBC. What a class operation on every detail, and of course Midwest hospitality. After taking a year off from judging in order to concentrate on Brewed Behavior, I once again completed judges certification and got back into the mix […]

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Coffeefest Seattle

September 26th, 2009 From Ecuador to Seattle for Coffeefest, long flight but worth it to see Seattle again. The Fall Coffeefest is always a wonderful gathering of the fraternal machine of specialty coffee. I was there to speak on “Unique Value Propositions for Roasters”. The time slot was early Sunday morning and it was the […]

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September 26, 2009 For the past two weeks I have been a guest of ACDI/VOCA analyzing the potential for Ecuador coffee production. As you may know, each client we work with we sign an NDA thus never post a reference to the client. In this case, working for an NGO I feel it’s best to […]

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Cupper Training in Rwanda

August 17th, it was back in the air after a nice “summer” break at home while waiting on a new passport. I flew KC to Detroit, (2 hours) then Detroit to Amsterdam (8 hours), Amsterdam to Nairobi (8 hours) and Nairobi to Kigali (1 hour). Once I arrived it was late the 18th and time […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.

Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.