Single Origin Shots

Tracy Allen Founder, CEO of Brewed Behavior to speak at Specialty Coffee & Tea Convention for the Middle East.

Allen will present “Global Trends in Coffee Consumption” at the Specialty Coffee & Tea Convention for the Middle East taking place Nov. 10 – 12, 2009 in Dubai, United Arab Emirates (UAE). The conference is co-organized by the Specialty Coffee Association of America, the world’s largest coffee trade association, and International Conferences & Exhibitions LLC, one of the Middle East’s pioneering and well-respected convention management firms. The Specialty Coffee & Tea Convention is expected to draw the largest gathering of coffee and tea traders from the Middle East and other international markets. The program features in-depth educational lectures and workshops, a focused coffee and tea exhibition, and a wide range of opportunities for networking, business sourcing and market intelligence. The three-day convention also features the final round of the 1st National UAE Barista Championship, a highly anticipated competition for baristas from the Middle East. The winner, representing the UAE, moves on to the June 2010 World Barista Championship in London. The Specialty Coffee & Tea Convention demonstrates the significant growth of the beverage market of the Middle East, particularly in the UAE. With thousands of specialty beverage outlets scattered across the country, the UAE has emerged as an important coffee and tea market and consequently a highly attractive destination for major investments in this sector. Regional Coffee & Tea Facts • A network of over 4,000 specialty beverage shops has helped strengthen the UAE’s position as the largest re-exporter and importer of roasted and soluble coffee beans in the region, according to the Journal of the Emirates Industrial Bank. • The UAE has been ranked among the 15 largest re-exporting countries by the International Coffee Organization, a key figure indicating that the UAE serves as a vital link in the international coffee trade. • According to Dubai Trade Statistics, the UAE’s specialty beverage shops account for up to 50 percent of the country’s coffee and tea demand, providing an important distribution and sales channel for trading activities of tea and coffee products. • Tea imports in Dubai have been increasing steadily over the years to touch 96.6 million kilos in 2007, per recent statistics issued by the Dubai Tea Trading Centre. • Coffee has been a highly valuable commodity in the country with the UAE being listed as the 15th largest re-exporter in the world by ICO. Dubai, one of the most exciting and cosmopolitan destinations, is a strategic location for the convention because of its easy accessibility and solid background in the coffee and tea trade. The event is set for the Al Bustan Rotana Hotel in Dubai. For a copy of the conference brochure, e-mail [email protected] About the SCAA The Specialty Coffee Association of America (SCAA) is the world’s largest coffee trade association dedicated to creating a vibrant specialty coffee community. SCAA recognizes, develops and promotes specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. Celebrating 26 years of success, the strength of SCAA is reflective of its members, who represent more than 40 countries and every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. Together, SCAA and its members ensure that the industry continues to thrive. Visit www.scaa.org. About IC&E As one of the longest-standing international exhibition houses in the region, International Conferences and Exhibitions LLC (IC&E) has developed over 25 years worth of insights into markets in the Middle East, Far East, South Asia, Australia and Africa. IC&E is credited with developing several industry benchmark shows in Dubai, and the its team of experienced and dedicated professionals understand that the success of an event depends on thorough knowledge of its market and the ability to accurately forecast trends that will govern demand. Visit www.icedxb.com. For further information, please contact Aaron Kiel Email: [email protected]

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