Monthly Archives: August 2009

Who You Are, What You Are, And…What People Say About You.

The ability to clearly identify your potential customer and to truly “know” your current customer is reflective of how well you know your business. What you think your business is, may not match up with public perception. What I am referring to is; are you in or out of touch? If you answered out, or […]

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Cupper Training in Rwanda.

August 17th, it was back in the air after a nice “summer” break at home while waiting on a new passport. I flew KC to Detroit, (2 hours) then Detroit to Amsterdam (8 hours), Amsterdam to Nairobi (8 hours) and Nairobi to Kigali (1 hour). Once I arrived it was late the 18th and time […]

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What is So Unique About Your Value Proposition?

The Power of the UVP If you take a good look all around you it’s likely you will discover that many of your competitors are investing a great deal of resources in marketing differentiation. Unless they can tie it all together neatly, their efforts are in vain. Much like your mission statement, your UVP must […]

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A Marketing Forward Survival Plan.

As you may have heard, noticed or guessed, many businesses are tightening their budgets including, but not limited to marketing budgets. This is comparable to the coffee shop owner that switches roasters in order to “get their costs down”, during a slump. Granted times are tough, many companies right here in our own industry are […]

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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