Monthly Archives: July 2009

Fine Dining Review

As a wholesale roaster, you may or may not have made the decision to court fine the fine dining category. Some roasters see value in the exposure of being featured at a well known fine dining establishment and give up free equipment and margin to in order to get their name out there. On the […]

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Speaking at Coffeefest Seattle

Just received an email from Coffeefest, I am on the schedule to conduct a workshop titled; Unique Value Propositions for Roasters on September 27th in Seattle. Here’s their snippet about it; “Ever wonder why you invest so much of your resources into marketing your business,  only to find that your return on in investment is […]

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Time to Reassess Your Financial Behavior?

Invest Now. Reap Later It’s okay to be afraid, the down economy and all things symptomatic such as meeting your payables when customers are stretching you on receivables, cost of goods inching up a percent or two, while sales are slipping a few more percent. Oh and then there is making payroll, and in some […]

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What’s Your Business Worth?

A helpful tool to evaluate your product (business) before considering raising capital, or even selling. Keep in mind, the business is really always worth only what someone is willing to pay for it. We spend some time working on mergers, acquisitions, sales and raising capital for roasters and use this a reference.

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How can Brewed Behavior help you?

The cost of an unclear plan or lack of information is often an increase in competition and a decrease in market share. Brewed Behavior provides education and guidance to those who are truly committed to success in the specialty coffee wholesale market.

We utilize demographic studies and consumer behavior trends to determine your unique value proposition. We provide you with the tools to build a customized infrastructure and solid wholesale branding—from growing and roasting coffee to identifying and delivering to your customer.

Brewed Behavior recommends Bellissimo Coffee InfoGroup: The Experts in Retail Coffee Consulting, Education and Training.


Coffee business owners from around the world have sought Bellissimo Coffee InfoGroup’s expertise, from single cafés to drive-thrus to major chains, from entrepreneurs to Fortune 500 companies. Bellissimo’s knowledge, insight and industry credibility can help you achieve success in specialty coffee retailing.

It's not just a business... it's a behavior.

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