Tag Archives: Brewed Behavior News

Q Grader Certification Course in Italy

It was another great week of cupping and grading coffee in Ancona, at Nuova Simonelli headquarters. Giovanni Fucili was kind enough to share the above images and video clips from the Q Grader Certification training class.  

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Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

For Immediate Release: It is estimated that 1.4 billion cups of coffee are consumed around the world on an average day. Add to that the growing economy of China, a traditional tea market with an expanding global appetite for coffee, … Continue reading

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January 2012: Coffee Quality Control Course In Italy

January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space … Continue reading

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It Was A Coffee Quality Revolution at Nuova Simonelli

It Was A Coffee Quality Revolution at Nuova Simonelli

I just spent a few days at Nuova Simonelli headquarters, outside Ancona, for the their Coffee Quality Revolution event. I was there to give a talk on how coffee quality affects profit from all industry standpoints. VST Inc.’s Vince Fedele … Continue reading

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Specialty Coffee & China

Specialty Coffee & China

While working on a project that began in L.A. months ago, we’ve shifted our focus to Beijing. Business model intact, site lease signed, staff hired for buildout, and training sessions have been scheduled. As you probably know, Brewed Behavior doesn’t … Continue reading

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Ramacafe-Micro Lots and Micro Relationships

Ramacafe-Micro Lots and Micro Relationships

RAMACAFE, August 28-31, 2011 Managua, Nicaragua Featured Presentation: “Micro Lots and Micro Relationships” More and more roasters are making conscious decisions to travel to coffee growing countries, being away from their shops at a time when profits are more difficult to … Continue reading

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The Book is Coming... Coffee Story: Ethiopia

Okay so it’s a little late, but aren’t they always. Now slated to be released early July. Honored to contribute to this collaboration of life lessons learned in Ethiopia. Continue reading

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Video: Health Benefits of Coffee

A quick watch video via The Discovery Channel regarding coffee and health benefits Continue reading

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