Single Origin Shots

Published Articles

SCAA President and CEO of Brewed Behavior, Tracy Allen, has a new Cashbox article in the latest edition of Barista Magazine.

“Surviving Rent Pressures: Work with Your Landlord, or Pull the Plug?” p.108

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SCAA President, Tracy Allen, is thinking BIG! Coffee Talk Magazine - December 2015

The Future of Coffee in 2016   I have the distinct honor to represent the Specialty Coffee Association of America as its president, and the joy- and responsibility- of that office is to help lead the American specialty coffee community … Continue reading

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"To B or not to B, Getting Certified as a B Corp or Becoming a Legal B Corporation." Author: Tracy Allen

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How To Say, "You're Fired"

It’s Not Fun. But Done Right, It Can Be Minimally Painful. Giving an employee the pink slip can be a gut wrenching experience. But when you have a poor performer on your hands, you can’t afford to waste your time … Continue reading

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What's Your Name Again? Tips for naming—or renaming—your business

  Naming a business can be about as nerve wracking as naming a child—maybe more so. There’s no new-business name that can be handed down from an admired grandparent, or a favorite Survivor cast member or pop star to tie … Continue reading

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It’s all about value: Wholesaling true specialty coffee

The phrase “selling specialty coffee” is often used interchangeably with “being in the wholesale coffee business.” But clearly there is a difference. One that sells specialty coffee sells a value, supports a lifestyle, and improves lives. Whereas others, well they … Continue reading

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Ready to Sell?

You’ve spent countless hours mastering the ins and outs of café ownership. But you’ve probably never sold a business. Skip Colombo opened the Fresh Pot in Portland, Ore., in 1997 with business partner Matt Vinci. Having worked together in a … Continue reading

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Start-Up Financing: What Are Your Options

Have you ever seen that commercial, with the guy in the smart glasses on the steps of Congress, telling you there’s free money in Washington for the taking if you want to start a business? Well, it’s not exactly a … Continue reading

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How can Brewed Behavior help you?

A clear plan, set in motion by the right marketplace data.


Connecting you with a customer base that will help you thrive.


Customized infrastructure, product development and production facility management.


Clear branding from wholesale to retail. Find out more.

Increasing your coffee’s quality and yields with customized agronomy.


Careful processing from the coffee field to the mill.


Production facility design, buildout and management.


Access to the right buyers for your coffee. Find out more.

The right plan for your café, from concept to buildout.


Retail training and sales support to make your job easier.


Launch support including public relations.


Unmatched espresso and coffee brewing training. Find out more.

It's not just a business... it's a behavior.

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