Single Origin Shots

It Was A Coffee Quality Revolution at Nuova Simonelli

Posted on November 7, 2011 by brewedbehavior
It Was A Coffee Quality Revolution at Nuova Simonelli

I just spent a few days at Nuova Simonelli headquarters, outside Ancona, for the their Coffee Quality Revolution event. I was there to give a talk on how coffee quality affects profit from all industry standpoints. VST Inc.’s Vince Fedele … Continue reading →

Posted in Brewed Behavior News, Coffee Industry News | Tagged , , , , , , | Leave a comment

Back in Italy

Posted on October 21, 2011 by brewedbehavior
Back in Italy

Every two years Milan gives us HOST, the week-long conference where Europeans flock to see what’s trending in the hospitality industry. Coffee always makes a strong showing (this is Italy, after all), and it’s great to see international producers, importers and … Continue reading →

Posted in Brewed Behavior News, Coffee Industry News | Tagged , , , | Leave a comment

Coffee & China

Posted on August 22, 2011 by Tracy Allen
Coffee & China

While working on a project that began in LA months ago, time has come to shift to Beijing. Business model intact, site lease signed, staff hired build out and training time. As you probably know Brewed Behavior doesn’t typically consult … Continue reading →

Posted in Brewed Behavior News, Coffee Industry News | Tagged , , , | Leave a comment

Ramacafe-Micro Lots and Micro Relationships

Posted on August 3, 2011 by Tracy Allen
Ramacafe-Micro Lots and Micro Relationships

RAMACAFe’ August 28-31, 2011 Managua, Nicaragua Featured Presentation; “Micro Lots and Micro Relationships” Each year more specialty coffee professionals are investing more money in travel seeking more direct ways to forge stronger relationships thus eliminating links in the value chain. … Continue reading →

Posted in Brewed Behavior News, Coffee Growing, Coffee Industry News | Tagged , , , , | Leave a comment

Press Release: Tracy Allen to Speak at Middle East Coffee & Tea Convention

Posted on June 23, 2011 by Tracy Allen
Press Release: Tracy Allen to Speak at Middle East Coffee & Tea Convention

Tracy Allen, Founder and CEO of Brewed Behavior, will return to Dubai’s annual Middle East Coffee & Tea Convention, to be held at the iconic Meydan Grandstand, November 3-5. Continue reading →

Posted in Press Releases, Press Room | Leave a comment

After The Harvest: Fighting Hunger In The Coffee Lands

Posted on June 22, 2011 by Tracy Allen
After The Harvest: Fighting Hunger In The Coffee Lands

Coffee farmers in Chiapas, Mexico greet the rainy months between May and September with a mix of hope and trepidation. Consistent rainfall is vital to their crops, but too much water makes their rural dirt roads impassable. The price of beans and corn goes up, just when income from the coffee harvest is depleted. These are “los meses flacos,” or the thin months, when families make ends meet by eating less, eating cheaper foods, or borrowing against their future.And this is where “After the Harvest: Fighting Hunger in the Coffeelands” begins. Continue reading →

Posted in Coffee Growing, Coffee Industry News | 1 Comment

Video: Starting the Chocolate Gothot 120

Posted on June 15, 2011 by Tracy Allen

Electricians and Marty Curtis get the electrical components to testing stage for a client in Canada. Continue reading →

Posted in Brewed Behavior News, Coffee Industry News, Coffee Roasting | Tagged , , | Leave a comment

Barista Magazine Cashbox Column: Building a Business Plan

Posted on June 1, 2011 by Tracy Allen
Barista Magazine Cashbox Column: Building a Business Plan

A clear plan of action is crucial when starting your business. It helps you pencil out your possibilities for profit, get financing, and determine as best you can if your goals are attainable. But after you’ve been making killer cappuccinos and stocking fresh pastries for a few years—or 10—your business plan is probably collecting dust in a drawer, or buried deep in your hard drive. If you can find it. Continue reading →

Posted in Coffee Retailing, Coffee Roasting, Press Room, Published Articles | Tagged , | 1 Comment

How can Brewed Behavior help you?

A clear plan, set in motion by the right marketplace data.


Connecting you with a customer base that will help you thrive.


Customized infrastructure, product development and production facility management.


Clear branding from wholesale to retail. Find out more.

Increasing your coffee’s quality and yields with customized agronomy.


Careful processing from the coffee field to the mill.


Production facility design, buildout and management.


Access to the right buyers for your coffee. Find out more.

The right plan for your café, from concept to buildout.


Retail training and sales support to make your job easier.


Launch support including public relations.


Unmatched espresso and coffee brewing training. Find out more.

It's not just a business... it's a behavior.

COPYRIGHT 2011-2012 © BREWED BEHAVIOR | ALL RIGHTS RESERVED