Single Origin Shots

Coffee Roasting

The Economics of Origin

Traveling to the coffee lands requires no small output of time and money. Is it always worth it? And what should you expect from your trip?   Tim Wendelboe’s eponymous coffee roastery in Oslo sends him to origin about a … Continue reading

Posted in Coffee Industry News, Coffee Roasting | Comments Off on The Economics of Origin

Brewing a Better Coffee Industry

  Tracy Allen recently spoke with Sustainacast’s Mick Dunn about how the coffee industry is being designed to benefit small farmers, small communities and top quality — all while meeting the demands of big consumer brands. (Phew!) You can listen … Continue reading

Posted in Brewed Behavior News, Coffee Growing, Coffee Retailing, Coffee Roasting | Comments Off on Brewing a Better Coffee Industry

Barista Magazine Article: Want to Own Your Own Coffee Business?

You’ll need to do some homework. (But you knew that, right?) There are a lot of people in coffee who’d like to make their own business a reality. A trend is bubbling up, one that might lead to more roaster-retailers … Continue reading

Posted in Brewed Behavior News, Coffee Industry News, Coffee Retailing, Coffee Roasting, Press Room, Published Articles | Tagged , , , , | Comments Off on Barista Magazine Article: Want to Own Your Own Coffee Business?

See Brewed Behavior at Coffee Fest & Learn To Build Brand Loyalty

Tracy Allen will be back at Coffee Fest Seattle next month to give a talk on positioning your brand around quality goods and services. Brewed Behavior’s business philosophy centers around setting our clients apart from the competition by building your … Continue reading

Posted in Brewed Behavior News, Coffee Industry News, Coffee Retailing, Coffee Roasting | Comments Off on See Brewed Behavior at Coffee Fest & Learn To Build Brand Loyalty

Barista Magazine Article: Is Coffee Origin Travel Part of Your Successful Business Plan?

The most recent “Cashbox” column by Tracy Allen, which appears in the June/July issue of Barista Magazine:  Traveling to the coffee lands requires no small output of time and money. Is it always worth it? And what should you expect … Continue reading

Posted in Coffee Retailing, Coffee Roasting, Press Room, Published Articles | Comments Off on Barista Magazine Article: Is Coffee Origin Travel Part of Your Successful Business Plan?

Coffee Quality Control: How Are You Getting Yours?

Over the past four years, many of our coffee roaster clients have asked us to help them manage their coffee quality, both green and roasted. They seem to appreciate an outside opinion on their coffee, while also eliminating some of … Continue reading

Posted in Brewed Behavior News, Coffee Roasting | Comments Off on Coffee Quality Control: How Are You Getting Yours?

Barista Magazine Cashbox Column: How To Say "You're Fired"

None of us bat a thousand when hiring employees, so if you haven’t already, you’ll be firing someone sooner or later. For the April/May issue of Barista Magazine, I wrote a column about how to fire that certain staff member you just … Continue reading

Posted in Brewed Behavior News, Coffee Retailing, Coffee Roasting, Press Room, Published Articles, Uncategorized | Tagged | Comments Off on Barista Magazine Cashbox Column: How To Say "You're Fired"

Barista Magazine Cashbox Column: Assembling Your Financial Team

For the February/March issue of Barista Magazine, I wrote a column about how to address your business’ bookkeeping and legal matters. Read the full article below. Order your copy of the Feb/Mar Barista here. Assembling Your Financial Team.  When do you need an … Continue reading

Posted in Coffee Industry News, Coffee Retailing, Coffee Roasting, Press Room, Published Articles | Comments Off on Barista Magazine Cashbox Column: Assembling Your Financial Team

How can Brewed Behavior help you?

A clear plan, set in motion by the right marketplace data.


Connecting you with a customer base that will help you thrive.


Customized infrastructure, product development and production facility management.


Clear branding from wholesale to retail. Find out more.

Increasing your coffee’s quality and yields with customized agronomy.


Careful processing from the coffee field to the mill.


Production facility design, buildout and management.


Access to the right buyers for your coffee. Find out more.

The right plan for your café, from concept to buildout.


Retail training and sales support to make your job easier.


Launch support including public relations.


Unmatched espresso and coffee brewing training. Find out more.

It's not just a business... it's a behavior.

COPYRIGHT 2011-2016 © BREWED BEHAVIOR | ALL RIGHTS RESERVED