Single Origin Shots

Coffee Retailing

Coffee Trends According To Zagat

Coffee Trends According To Zagat

In the specialty coffee industry, it’s our job to know what’s trending: what methods for roasting, brewing and selling coffee will appeal to customers, how to properly represent coffees with roast profiles, etc. Nonetheless, it’s nice to get some validation … Continue reading

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Specialty Coffee Breaks Through in Beijing

Specialty Coffee Breaks Through in Beijing

Ocean Grounds, our coffee roasting/retailing client in Beijing, recently got a great writeup in a local blog. We were there for their grand opening a few weeks ago, an exciting event that had Beijingers lining up for some beautiful single origin specialty … Continue reading

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Barista Magazine Cashbox Column: Building a Business Plan

Barista Magazine Cashbox Column: Building a Business Plan

A clear plan of action is crucial when starting your business. It helps you pencil out your possibilities for profit, get financing, and determine as best you can if your goals are attainable. But after you’ve been making killer cappuccinos and stocking fresh pastries for a few years—or 10—your business plan is probably collecting dust in a drawer, or buried deep in your hard drive. If you can find it. Continue reading

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World Barista Competition 2011 Bogota: Live Feed

World Barista Competition 2011 Bogota: Live Feed

Watch as the best Baristas from around the world compete for the World Barista Champion title. Continue reading

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Video: Skimming Coffee

Sounds simple right? We thought perhaps a visual might help. When cupping coffee after the breaking of the crust or “the break” students skim solids off the top. The biggest mistake cuppers make is going too deep. Skim…. Continue reading

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New FDA Powers Impact Coffee

New FDA Powers Impact Coffee

The coffee industry should focus on the short-term: devising food safety plans, establishing supply chain management controls, both foreign and domestic, and developing records maintenance and access policies. — National Coffee Association See what this means to you: Read the full … Continue reading

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Video: Q Grader Training in Melbourne, Australia

Students begin to gain practical experience using the SCAA cupping form and cupping protocols. Continue reading

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Success and Coffee Culture

Success and Coffee Culture

Culture Defined: An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning. The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group. From the … Continue reading

Posted in Coffee Industry News, Coffee Retailing, Coffee Roasting | Tagged , , | 1 Comment

How can Brewed Behavior help you?

A clear plan, set in motion by the right marketplace data.


Connecting you with a customer base that will help you thrive.


Customized infrastructure, product development and production facility management.


Clear branding from wholesale to retail. Find out more.

Increasing your coffee’s quality and yields with customized agronomy.


Careful processing from the coffee field to the mill.


Production facility design, buildout and management.


Access to the right buyers for your coffee. Find out more.

The right plan for your café, from concept to buildout.


Retail training and sales support to make your job easier.


Launch support including public relations.


Unmatched espresso and coffee brewing training. Find out more.

It's not just a business... it's a behavior.

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