Single Origin Shots

Coffee Retailing

What's Your Name Again? Tips for naming—or renaming—your business

  Naming a business can be about as nerve wracking as naming a child—maybe more so. There’s no new-business name that can be handed down from an admired grandparent, or a favorite Survivor cast member or pop star to tie … Continue reading

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It’s all about value: Wholesaling true specialty coffee

The phrase “selling specialty coffee” is often used interchangeably with “being in the wholesale coffee business.” But clearly there is a difference. One that sells specialty coffee sells a value, supports a lifestyle, and improves lives. Whereas others, well they … Continue reading

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Start-Up Financing: What Are Your Options

Have you ever seen that commercial, with the guy in the smart glasses on the steps of Congress, telling you there’s free money in Washington for the taking if you want to start a business? Well, it’s not exactly a … Continue reading

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Selling Value.

The phrase “selling specialty coffee” is often used interchangeably with “being in the wholesale coffee business”.  Clearly there is a difference. One that sells specialty coffee sells a value, supports a lifestyle, and improves lives. Whereas others, well they simply … Continue reading

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So You Want to Own Your Own Coffee Business?

So You Want to Own Your Own Coffee Business? You’ll need to do some homework. (But you knew that, right?) There are a lot of people in coffee who’d like to make their own business a reality. A trend is … Continue reading

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Barista Magazine Article: To Tip or Not To Tip?

Tracy Allen’s latest Cashbox column, as published in the August/September 2015 issue of Barista Magazine:  To Tip or Not to Tip The emerging U.S. trend toward eliminating tipping while paying baristas a higher hourly wage is gaining traction. Andrew and Amanda Kopplin … Continue reading

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Podcast: Brewing a Better Coffee Industry

Tracy Allen recently spoke with Sustainacast’s Mick Dunn about how the coffee industry is being designed to benefit small farmers, small communities and top quality — all while meeting the demands of big consumer brands. (Phew!) You can listen here. … Continue reading

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Brewing a Better Coffee Industry

  Tracy Allen recently spoke with Sustainacast’s Mick Dunn about how the coffee industry is being designed to benefit small farmers, small communities and top quality — all while meeting the demands of big consumer brands. (Phew!) You can listen … Continue reading

Posted in Brewed Behavior News, Coffee Growing, Coffee Retailing, Coffee Roasting | Comments Off on Brewing a Better Coffee Industry

How can Brewed Behavior help you?

A clear plan, set in motion by the right marketplace data.


Connecting you with a customer base that will help you thrive.


Customized infrastructure, product development and production facility management.


Clear branding from wholesale to retail. Find out more.

Increasing your coffee’s quality and yields with customized agronomy.


Careful processing from the coffee field to the mill.


Production facility design, buildout and management.


Access to the right buyers for your coffee. Find out more.

The right plan for your café, from concept to buildout.


Retail training and sales support to make your job easier.


Launch support including public relations.


Unmatched espresso and coffee brewing training. Find out more.

It's not just a business... it's a behavior.

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