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Author Archives: Tracy Allen

Specialty Coffee & China

Specialty Coffee & China

While working on a project that began in L.A. months ago, we’ve shifted our focus to Beijing. Business model intact, site lease signed, staff hired for buildout, and training sessions have been scheduled. As you probably know, Brewed Behavior doesn’t … Continue reading

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Ramacafe-Micro Lots and Micro Relationships

Ramacafe-Micro Lots and Micro Relationships

RAMACAFE, August 28-31, 2011 Managua, Nicaragua Featured Presentation: “Micro Lots and Micro Relationships” More and more roasters are making conscious decisions to travel to coffee growing countries, being away from their shops at a time when profits are more difficult to … Continue reading

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Press Release: Tracy Allen to Speak at Middle East Coffee & Tea Convention

Press Release: Tracy Allen to Speak at Middle East Coffee & Tea Convention

Tracy Allen, Founder and CEO of Brewed Behavior, will return to Dubai’s annual Middle East Coffee & Tea Convention, to be held at the iconic Meydan Grandstand, November 3-5. Continue reading

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After The Harvest: Fighting Hunger In The Coffee Lands

Coffee farmers in Chiapas, Mexico greet the rainy months between May and September with a mix of hope and trepidation. Consistent rainfall is vital to their crops, but too much water makes their rural dirt roads impassable. The price of beans and corn goes up, just when income from the coffee harvest is depleted. These are “los meses flacos,” or the thin months, when families make ends meet by eating less, eating cheaper foods, or borrowing against their future.And this is where “After the Harvest: Fighting Hunger in the Coffeelands” begins. Continue reading

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Video: Starting the Chocolate Gothot 120

Electricians and Marty Curtis get the electrical components to testing stage for a client in Canada. Continue reading

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Barista Magazine Cashbox Column: Building a Business Plan

Barista Magazine Cashbox Column: Building a Business Plan

A clear plan of action is crucial when starting your business. It helps you pencil out your possibilities for profit, get financing, and determine as best you can if your goals are attainable. But after you’ve been making killer cappuccinos and stocking fresh pastries for a few years—or 10—your business plan is probably collecting dust in a drawer, or buried deep in your hard drive. If you can find it. Continue reading

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The Book is Coming… Coffee Story: Ethiopia

Okay so it’s a little late, but aren’t they always. Now slated to be released early July. Honored to contribute to this collaboration of life lessons learned in Ethiopia. Continue reading

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World Barista Competition 2011 Bogota: Live Feed

World Barista Competition 2011 Bogota: Live Feed

Watch as the best Baristas from around the world compete for the World Barista Champion title. Continue reading

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How can Brewed Behavior help you?

A clear plan, set in motion by the right marketplace data.


Connecting you with a customer base that will help you thrive.


Customized infrastructure, product development and production facility management.


Clear branding from wholesale to retail. Find out more.

Increasing your coffee’s quality and yields with customized agronomy.


Careful processing from the coffee field to the mill.


Production facility design, buildout and management.


Access to the right buyers for your coffee. Find out more.

The right plan for your café, from concept to buildout.


Retail training and sales support to make your job easier.


Launch support including public relations.


Unmatched espresso and coffee brewing training. Find out more.

It's not just a business... it's a behavior.

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