Monthly Archives: November 2011

Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

For Immediate Release: It is estimated that 1.4 billion cups of coffee are consumed around the world on an average day. Add to that the growing economy of China, a traditional tea market with an expanding global appetite for coffee, … Continue reading

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January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space … Continue reading

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It Was A Coffee Quality Revolution at Nuova Simonelli

I just spent a few days at Nuova Simonelli headquarters, outside Ancona, for the their Coffee Quality Revolution event. I was there to give a talk on how coffee quality affects profit from all industry standpoints. VST Inc.’s Vince Fedele … Continue reading

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