Monthly Archives: August 2009

Who You Are, What You Are, And…What People Say About You.

The ability to clearly identify your potential customer and to truly “know” your current customer is reflective of how well you know your business. What you think your business is, may not match up with public perception. What I am … Continue reading

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Cupper Training in Rwanda.

August 17th, it was back in the air after a nice “summer” break at home while waiting on a new passport. I flew KC to Detroit, (2 hours) then Detroit to Amsterdam (8 hours), Amsterdam to Nairobi (8 hours) and … Continue reading

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What is So Unique About Your Value Proposition?

The Power of the UVP If you take a good look all around you it’s likely you will discover that many of your competitors are investing a great deal of resources in marketing differentiation. Unless they can tie it all … Continue reading

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A Marketing Forward Survival Plan.

As you may have heard, noticed or guessed, many businesses are tightening their budgets including, but not limited to marketing budgets. This is comparable to the coffee shop owner that switches roasters in order to “get their costs down”, during … Continue reading

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