Single Origin Shots

Q Grader Certification Course in Italy

Posted on February 17, 2012 by brewedbehavior

It was another great week of cupping and grading coffee in Ancona, at Nuova Simonelli headquarters. Giovanni Fucili was kind enough to share the above images and video clips from the Q Grader Certification training class.  

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Coffee Trends According To Zagat

Posted on December 29, 2011 by brewedbehavior
Coffee Trends According To Zagat

In the specialty coffee industry, it’s our job to know what’s trending: what methods for roasting, brewing and selling coffee will appeal to customers, how to properly represent coffees with roast profiles, etc. Nonetheless, it’s nice to get some validation … Continue reading →

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Specialty Coffee Breaks Through in Beijing

Posted on December 27, 2011 by brewedbehavior
Specialty Coffee Breaks Through in Beijing

Ocean Grounds, our coffee roasting/retailing client in Beijing, recently got a great writeup in a local blog. We were there for their grand opening a few weeks ago, an exciting event that had Beijingers lining up for some beautiful single origin specialty … Continue reading →

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Video: Direct Trade Coffee in Ethiopia

Posted on December 14, 2011 by brewedbehavior

Beautiful video on direct trade coffee in Ethiopia by one of our partners at origin. They call their efforts “Operation Cherry Red,” which, as you can guess, means smaller lots, and the best coffees that can be grown here. And … Continue reading →

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Make Great Espresso at Home

Posted on December 7, 2011 by brewedbehavior
Make Great Espresso at Home

Making quality espresso is both an art and a science. It requires great care and consciousness on the part of the operator. When purchasing an espresso machine, look for temperature capabilities around 195-204 degrees Fahrenheit, and pressure capabilities close to … Continue reading →

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See Brewed Behavior at These Coffee Trainings and Trade Shows

Posted on December 1, 2011 by brewedbehavior
See Brewed Behavior at These Coffee Trainings and Trade Shows

March 9-11, 2012: Coffee Fest New York Tracy Allen is scheduled to give two lectures: – Coffee Quality for Profit – Unique Value Proposition for Roasters Details on Coffee Fest New York here.  January 30 to February 4, 2012: Coffee … Continue reading →

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Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

Posted on November 28, 2011 by brewedbehavior
Press Release: Organic Coffee Roaster & Retailer Launches in Beijing, China

For Immediate Release: It is estimated that 1.4 billion cups of coffee are consumed around the world on an average day. Add to that the growing economy of China, a traditional tea market with an expanding global appetite for coffee, … Continue reading →

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January 2012: Coffee Quality Control Course In Italy

Posted on November 7, 2011 by brewedbehavior
January 2012: Coffee Quality Control Course In Italy

I’ll be back at Nuova Simonelli’s headquarters in January to lead a five-day course that delves deeply into roasting and cupping, tying them to their ultimate goal: quality. Download the press release for the roasting and cupping classes here. Space … Continue reading →

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A clear plan, set in motion by the right marketplace data.


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Customized infrastructure, product development and production facility management.


Clear branding from wholesale to retail. Find out more.

Increasing your coffee’s quality and yields with customized agronomy.


Careful processing from the coffee field to the mill.


Production facility design, buildout and management.


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The right plan for your café, from concept to buildout.


Retail training and sales support to make your job easier.


Launch support including public relations.


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